You can’t really expect an event in the middle of London to be anything less than a corporate affair but this was pretty shocking. I won’t dwell on it too much but I’ve never seen such a shameless mess of sponsorship anywhere else.
We were there for the Sunday and one thing only anyway and that was to see Rihanna. It did mean we had to wade threw a day of no name pop wanksters (Cher Lloyd anyone?) but we had cider in hand so it wasn’t all bad.
Standing out from the chavalanche though on the Barclaycard Unwind stage (it galls me to give its proper name) was Kreayshawn. She got the crowd going with some pretty sweet alt-hip-hop but the biggest cheers came when she dropped Gucci Gucci.
Highlights of the day include watching people struggling through the mud in their formerly shiny white trainers, an excellent set up at the bars ensuring swift service every time, and a portion of kebab meat and chips on the way home.
Rihanna was of course amazing but Wireless is about as far removed from a festival as you can be. In short roll on Wilderness.